In the Summer each year 3rd term students in GradID take on 3 projects over the term- each time changing teammates and taking on a strategic challenge in competition with other teams. Each project is typically just 4- 5 weeks long, challenges students to develop a new business model based idea and concludes with side by side presentations and the assumption that only one team will be identified as the most worthy to be awarded a next phase of work.

This summer the 3rd and final project included a new dimension. Joerg Arras, formerly Sales Manager for VISI/ONE GmbH sponsored the project efforts and challenged the Grad ID teams to envision the future of the car shopping and buying experience over the next ten years. In addition to providing funds that would support monetary awards for the winning team Joerg generously shared his time and energy, interacting with the students and providing feedback, as they developed their ideas. On Thursday August 16th the teams presented their Ideas to Joerg and department faculty ….and after great deliberation they selected a winner.

Congratulations to the winning presenters:

Team: LADS:
Anastasia Hanan
Leslie Oliver Karpas
David Day Lee
Simon Tien

Each of the students in the M3 class also cast their vote for the peer that they felt was worthy of being recognized for “best performance” as a designer and teammate over the term.

By popular vote, the winner of “best performance” was David Day Lee

Congratulations to everyone for all of the hard work and a great term of learning.