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Grad ID to partner with The American Red Cross

For the summer of 2009 Katherine Bennett’s Design Investigation class will work on a project in partnership with the American Red Cross. The future of the Red Cross is the big topic. Students will engage in secondary and primary observational research regarding 5 key areas:

• Branding and Messaging • Organization • Volunteers • Disaster Response and • New sources of Revenue.

The project is the outcome of efforts started a year ago by NYC chapter volunteer Sean Hart who is also a graduate of Art Center College of Design. Members of the ARCGNY ( Manhatten) and ARCLA ( Los Angeles) worked in concert with education leadership at the college to define the program. The project is expected to cover a one year period – in three phases

Phase 1 Research and Analysis (Summer ’09)
Phase 2 Future study and Strategic Design (Fall ’09)
Phase 3 Design Development (Spring ’10)

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