Whan Choi
MyungWhan Choi graduated from Parsons the New School Design with a B.F.A. Product Design. Striving for extensive and realistic elements that nurture businesses within the human-centered approach, his interest is to maneuver a brand identity and to reshape its model. Especially synthesizing rational and emotional values, he believes in design not only for customer needs but also for services accommodating cultural assets throughout technologies adaptable to trends.